Everybody’s talking but is there anyone listening?
With every breaking news story comes a fresh wave of public opinion; blog posts, Facebook Groups, emails to news programs, forum discussions and much more. But, is there anyone listening?
Surely, with so much communication going on out there, it is impossible to understand how everyone really feels about a particular issue?
That started us thinking.
We wanted to identify a way of measuring public opinion in a way that takes on board all of the new and emerging forms of communication. We wanted to be able to track opinion from its first mention in the newspaper right through to global demonstrations.
We wanted to get to grips with how people came to feel the way they did about an issue. We wanted to understand the depth of their feelings and uncover the questions they wanted answered.
Until now our opportunities to voice opinion seem to follow the interests of a particular organisation, asking for submissions or feedback around a given subject or idea rather than reacting to the areas we want to talk about.
With Ashes and Sparks we wanted to create something different – A research site that enables our users to talk about the issues that matter most to them.
We want to shrink the gap that exists between an organisation and its public. We want to uncover the areas you are interested in, the questions you want answered, and present them directly to those that can make things happen.
We believe we have the answer.
We are currently reaching the final stages of our site development. At present we have a panel of Alpha testers working on the site prior to our Beta launch within the next couple of weeks.
If you would like to be one of the first people to use the new site please take a moment to visit www.ashesandsparks.co.uk where you can enter your details to receive a Beta code the moment they are released.
In the meantime we will be working hard to keep you fully informed of what is to come. Please subscribe to our feed or register for a Beta code to be kept up to date with the latest news from the site.
Aren Grimshaw
Research Manager
Ashes and Sparks
Tags: ashes and sparks, ashesandsparks.co.uk, launch, news, opinion, p.r.2.0, survey, web 2.0
